Brand love by Peter Vane Branding,

Brand love by Peter Vane
Branding, branding, branding:
If you haven`t heard the word, you`ve been under a rock for the last, oh, ten years. But is all
the talk about branding just so much hype? In a word: no, I think that branding is the most important point your company can consider- and everyone should consider it. And those of you who sell to companies- office chairs, obscure chemicals, you know who you are- you should be paying attention too. It`s not enough just to have everyone recognize your brand name or your logo. Branding is about connecting , after all, and everyone in marketing needs to know how to make their product connect to their customer. The best brand has a rational as well as an emotional appeal, and speak to your customer`s head as well his or her heart. You want your brand to be something the customer knows is the best- and feels is the best too. Today, everyone`s talking about iPods, and not just as state-of-the-art musical devices. When people talk about their iPods, you might think they`re talking about a best friend: "I`d never go anywhere without it!" "If I had to choose between my iPod and my girlfriend, well..." Despote the number of me-too products designed to compete with the iPods, the original still has the largest market share. Why? Brand loyalty. And remember, once you`ve inspired brand loyalty in your customers, you can`t betray them and change the story of your brand. Cadbury, for example, has a reputation for their chocolates. But when they introduced Cadbury`s soup, it flopped. The problem was that the product was off-brand, and didn`t fit with the expectations people had about Cadbury`s products. So remember that when you`re telling a story about your product, the story has to be consistent. Very few products live forever. iPods might already be yesterday`s news. But establish your brand, and people will remember it. When Apple introduces its next new idea, milions of people will be paying attention, ready to fall in love again.

Результаты (филиппинский) 1:

Love By Peter Brand Vane
Pagmarka, Pagmarka, Branding:
. If You haven`t Heard The Word, Ikaw `ve Been Under A Rock For The Last, Oh, Sampung Taon Ngunit Ay Lahat
Ang Talk About Branding Just So Much Hype In A? salita :. no, sa tingin ko na branding ay ang pinaka-mahalagang punto ng iyong kumpanya ay maaaring consider- at lahat ay dapat isaalang-alang ito at sa mga mo na magbenta sa kumpanya-upuan sa opisina, takpan kemikal, alam mo kung sino ay- mo dapat ikaw ay nagbabayad ng pansin masyadong. It`s hindi sapat lamang na magkaroon ng lahat ng tao makilala ang iyong brand name o ang iyong logo. Branding ay tungkol sa pagkonekta, pagkatapos ng lahat, at lahat ng tao sa marketing pangangailangan upang malaman kung paano gumawa ng kanilang mga produkto kumonekta sa kanilang mga customer. Ang pinakamahusay na tatak ay may isang rational pati na rin ng emosyonal na apila, at makipag-usap sa iyong mga customer `ulo pati na rin ang kanyang puso. gusto mo ang iyong brand na maging isang bagay ng customer alam ay ang best- at pakiramdam ay ang pinakamahusay na masyadong. Ngayon, everyone`s pakikipag-usap tungkol . iPods, at hindi lamang bilang estado -of-the-art musical device Kapag ang mga tao makipag-usap tungkol sa kanilang mga iPods, maaari mong isipin sila `muli usap tungkol sa isang matalik na kaibigan:" I`d hindi kailanman pumunta sa kahit saan nang walang ito "" Kung ako ay upang pumili sa pagitan ng aking iPod at ang aking girlfriend , well ... "Despote ang bilang ng mga me-masyadong mga produkto na dinisenyo upang makipagkumpetensya sa mga iPods, ang orihinal ay pa rin ang pinakamalaking market share. Bakit? Brand katapatan. at tandaan, sa sandaling mo` ve inspirasyon ng tatak ng katapatan sa iyong mga customer, ikaw ay maaaring `t ipagkanulo ang mga ito at baguhin ang kuwento ng iyong brand. Cadbury, halimbawa, ay may reputasyon para sa kanilang mga tsokolate. Datapuwa't nang magsipaniwala sila ipinakilala Cadbury`s sopas, ito flopped. ang problema ay na ang mga produkto ay off-brand, at didn `t magkasya sa ang mga inaasahan mga tao ay nagkaroon tungkol Cadbury`s produkto. Kaya tandaan na kapag` muli na nagsasabi sa isang kuwento tungkol sa iyong produkto, ang kuwento ay upang maging pare-pareho. Napakakaunting mga produkto mabuhay magpakailanman. iPods maaaring mayroon na yesterday`s balita. Ngunit magtatag iyong tatak, at mga tao ay matandaan ito. Kapag Apple introduces kanyang susunod na mga bagong ideya, milions ng mga tao ay nagbabayad ng pansin, handang umibig muli.